An article in today’s New York Times looks at how companies like Museum Hack are presenting the museum experience in new (and sometimes irreverent) ways. Lead by informed and lively guides (many are performers), Museum Hack offers tours in New York, LA, Chicago, and a growing number of other major US cities. Offerings such as the “Un-Highlights Tour” or the “Badass Bitches Tour” give visitors a new slant on the museum experience. Guides use pop culture references, storytelling with a twist, or physical recreation as an analytical tool.
As the founder of Museum Hack says, “We think that audiences have to be entertained before they can be educated.” Discuss.
