Google launches art and fashion platform We Wear Culture

We Wear Culture: The stories behind what we wearGoogle has partnered with 180 institutions, schools and archives around the world for a new online project focusing on the history of fashion. We Wear Culture, which launched on the Google Arts & Culture website and mobile apps looks at “The stories behind what we wear.”

The project doesn’t just feature pretty pictures of beautiful fashion. We Wear Culture offers immersive 360° VR tours and exhibitions (Google Cardboard recommended) and explores themes like the long-standing collaboration between Art and Fashion, origin stories about iconic designs, trends and trendsetters, and a behind the scenes view of the Conservation Lab of the Costume Institute at the Metropolitan Museum of Art.

Like many images in Google Arts & Culture, you can zoom in to see amazing details.

via The Art Newspaper


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