More and more museums are now using social media and other new technology both to engage their existing audience in new ways and to bring in a new audience. Forward-thinking museums are creating iPhone apps and Facebook pages with interactive elements, and posting myriad content on their websites.
There are also interesting new partnerships among museums. One such collaboration is ArtBabble, a site with video content from 60 partner museums (including short curator talks, conversations with artists, full lectures, performance pieces, and more).
Some institutions, like the Guggenheim, are inviting video input which they post on their site YouTube Play. A recent call for content received 23,000 submissions!
If you want to read more, there’s a good profile in the New York Times of people directing innovative social media initiatives at the Brooklyn Museum, the Metropolitan Museum of Art, the San Francisco Museum of Modern Art, and the Indianapolis Museum of Art.